Breathes with you
Crinkle-weave cotton lets air move freely through the fabric. No sticky nights, no overheating, no waking up tangled in your sheets at 3am.

UK Fit Reference
Loose, relaxed fit with an elastic trouser waist. Choose your usual size for an easy fit, or size up for a more oversized look.
Trouser waist measurements are approximate elastic-fit ranges. Please allow a 1–3 cm difference due to manual measurement and production variation.
The name behind the set
The Japanese have a word for the moment night begins to break: yoake — 夜明け.
It is the quiet shift between the outside world and the private one. The hour when the day’s noise softens, the lights go low, and home becomes a sanctuary again.
In Japanese life, changing into a yukata has long been more than getting dressed down. It is a small ritual of arrival. Not stripping down. Not throwing on whatever is clean. Changing into something honest, soft, and made for stillness.
That is what The Yoake Set was designed to be: a modern, unisex, 100% cotton version of a tradition already perfected by simplicity — at a price that does not ask you to justify the indulgence.
The laptop closes.
The room goes softer.
You change into stillness.
The story
A wrap silhouette with centuries of practice behind it — reworked as a modern, unisex cotton set for slow evenings at home.
The wrap silhouette you see here is older than almost every piece of clothing in your wardrobe.
Its ancestors — the yukata, the jinbei, the samue — were worn by farmers in the rice fields, monks in the temples, families at the bathhouse, and lovers on summer evenings.
It survived four centuries because it works. The wrap-front adjusts to the body, expands after dinner, and never digs in at the waist.
The sleeves move with you whether you’re cooking, reading, or curling up with a cup of tea. The pure cotton breathes through humid summers and comforts through cold mornings.
It became loungewear long before the West invented the word.
Our patterns are drawn from traditional Japanese sleepwear. The fabric — pure cotton in a double-gauze crinkle weave, known as shibo — carries the same quiet practicality that has belonged in Japanese homes for generations.
Adjusts naturally to the body without feeling tight or restrictive.
Sleeves and trousers made for cooking, reading, lounging, and sleep.
A breathable crinkle texture that feels lived-in, not synthetic.
The wabi-sabi philosophy
Wabi-sabi: the beauty of things slightly imperfect.
Japanese aesthetic has spent centuries refining a quiet idea: real beauty isn’t pristine. It’s lived-in.
It’s the teacup with the slight crack. The wooden floor worn smooth by bare feet. The cotton that gets softer the more you wash it.
That’s the philosophy behind The Yoake Set.
The cotton has a slight texture — shibo — created by the crinkle weave, not by a heavy finishing chemical.
The dye doesn’t shout. It settles into the fibre with a softer, more relaxed character.
The finish is considered, calm, and simple — made for slow evenings, not display.
It’s designed to look better in three months than it does the day it arrives.
That’s the point.Use cases
Not performance. Not optimisation. Just the moments when you want to feel softer, calmer, and more like yourself.
Coffee. The good chair. Nowhere to be.
When the laptop closes and the lamp goes on.
It packs flat. It looks intentional.
When you want softness, not a duvet.
Matching sets without the cringe.
Flu, hangover, heartbreak. Whatever’s required.
The cotton kimono market has two kinds of seller. We're the third option.
The 30-night keep-it test
Try The Yoake Kimono Set for 30 nights. If it doesn’t become the thing you reach for after the day ends, we’ll pay to take it back.
Free return shipping in the UK. No awkward questions. No return-form maze. Your money back within 5 working days of the parcel arriving at our facility.
Not a rushed try-on. Wear it through real slow mornings, real evenings, and real sleep.
If it isn’t right, we cover the return postage. No hidden return cost at the end.
Money back within 5 working days after your parcel arrives at our facility.
Try it for 30 nights
Keep it or return it free
Refund processed in 5 working days
Customer notes
Honestly didn’t expect much at this price. It’s now the only thing I want to wear at home.
— Ella A., LondonGot these as a joke matching gift for my partner. We’ve worn nothing else for two weeks.
— Hunter Y., ManchesterWake up less sweaty. That’s the review.
— Liam M., BristolI’m a hot sleeper and usually avoid anything with sleeves. The cotton feels airy instead of clingy.
— Amira S., BirminghamI wanted something I could wear around the flat without feeling like I’d given up on the day.
— George R., BrightonThe fabric has that dry, natural cotton feel. No plastic slipperiness, no static, no weird cling.
— Oliver B., BristolI wanted something comfortable but not duvet-thick. This has that relaxed cotton softness without making me too warm.
— Martha C., YorkThe cut is simple, but the wrap front makes it look far more considered than normal pyjamas.
— Nathan P., LondonCoffee, this set, and absolutely nowhere to be. That’s become my weekend uniform.
— Isabel R., BathWe bought different colours and they actually look good together without feeling like matching costumes.
— Ben T., LeedsThe crinkle cotton gives it character. It doesn’t look flat or cheap like plain cotton sets.
— Sophie M., OxfordIt still feels relaxed, but I don’t feel scruffy wearing it around the house.
— Adam K., GlasgowIt folds down small, doesn’t take up half my weekend bag, and looks intentional in a hotel room.
— Nadia F., EdinburghI ordered one for my sister, then added one for myself because the price felt too good not to.
— Clara D., CambridgeThe first wash made it feel more relaxed, like a cotton shirt you’ve already lived in.
— Thomas B., LiverpoolI hate synthetic sleepwear. This feels dry, breathable, and natural against the skin.
— Priya L., BirminghamIt has enough coverage that I don’t feel awkward wearing it outside the bedroom.
— Sophie W., BristolThe drawstring waist is soft and doesn’t dig in when I’m sitting or sleeping.
— Hannah J., NottinghamI like that it has a Japanese feel without looking like a costume. It’s subtle.
— Daniel R., LondonI looked at cheaper sets and expensive samue brands. This feels like the right middle ground.
— Josh H., ManchesterPutting it on has become the moment I mentally clock out from the day.
— Grace E., CardiffIt gives the comfort of a robe but feels lighter, cleaner, and easier to move in.
— Leo S., BrightonIt has that muted, lived-in look. Not shiny, not loud, just very calm.
— Naomi T., LondonI’ve bought expensive loungewear before and barely wore it. This one actually makes sense every night.
— Emma V., BristolI packed it for a city break and wore it every evening. Much nicer than hotel robes.
— Felix M., EdinburghThe shape works on both of us. It feels designed for comfort rather than a specific gender.
— Maya S., LeedsNo silky fake softness. Just proper cotton that feels better the more you wear it.
— Oliver N., BathIt’s the first thing I reach for when I don’t want anything tight on my skin.
— Chloe A., ManchesterSome cotton sets feel too thin. This has presence without feeling heavy.
— Ryan C., LondonThe shape, the texture, and the muted colour make it look far above the price.
— Amelia G., YorkWhen the laptop closes, I change into this. It makes the evening feel separate.
— Marcus L., BirminghamIt feels personal without being risky. Everyone needs something soft to wear at home.
— Emily F., OxfordIt has a point of view. Simple, but different enough to feel special.
— Jules R., BrightonI love soft sleepwear, but flannel makes me too warm. This is much more breathable.
— Freya D., GlasgowIt’s strange how changing into something better changes the whole mood of the evening.
— Yasmin K., LondonI can move, cook, lounge, and sleep without feeling wrapped up too tightly.
— Peter A., BristolMy partner borrows the top all the time. I’ve accepted that we need another set.
— Olivia P., ManchesterAt this price I expected something thinner. The cotton has a much nicer hand feel than I thought.
— Henry J., LeedsIt’s the kind of thing that makes an ordinary evening feel a little more considered.
— Alice N., CambridgeSoft, adjustable, and not tight. Exactly what I want at night.
— Rachel B., CardiffThe design is clean, but the texture gives it enough character.
— Theo M., LondonWhen it’s not cold enough for a duvet but you still want softness, this is ideal.
— Lucy S., BathSo many affordable sets feel synthetic. This one actually feels like cotton.
— Ethan R., NottinghamIt doesn’t cling anywhere. It just drapes, which makes it very easy to wear.
— Sara T., LiverpoolWhen I’m tired, run down, or just need to do nothing, this is what I put on.
— Sam W., CardiffIt looks refined, but I’m not scared to wash it or wear it properly.
— Imogen H., OxfordNot flashy, not childish, not overly sexy. Just calm, grown-up comfort.
— Victoria L., LondonI wanted something robe-like but less bulky. This is exactly that.
— Aaron P., BrightonIt doesn’t need to look perfectly ironed to look good, which is the whole appeal.
— Molly C., GlasgowThe first one became my default, so I came back for a second shade.
— Rebecca A., LeedsJoggers make me feel lazy. This feels relaxed but still intentional.
— James F., ManchesterIt’s comfortable enough for early mornings but still covered enough to move around the house.
— Laura M., BristolNo logo, no loud print, no gimmick. Just good cotton and a calm shape.
— David E., LondonI bought it for comfort, but the wrap front actually gives it a really nice shape.
— Megan R., YorkI can sleep in it without waking up uncomfortable, which is rare for long-sleeve sets.
— Aisha P., BirminghamWe got two colours and it felt sweet without being cringe.
— Celine W., EdinburghYou can feel the airiness in the weave. It doesn’t sit heavy on the skin.
— Joseph K., LiverpoolAfter a long train or flight, changing into this feels like switching off properly.
— Nina V., LondonIt isn’t just pretty for photos. It’s practical enough to become part of your routine.
— Kate B., CambridgeThe loose fit and cotton texture make it easier to settle down at night.
— Arjun S., ManchesterEverything about it feels easy. Nothing digs in, pulls, or distracts.
— Holly J., BrightonI wouldn’t spend £150 on sleepwear, but this still feels special enough to justify.
— Ben C., BristolThe more relaxed it becomes, the better it looks. That’s exactly my style.
— Erin M., GlasgowIt doesn’t scream luxury. It just feels calm, soft, and well chosen.
— Patrick L., LondonI didn’t realise how much I needed a proper evening uniform until I had one.
— Hannah K., LeedsSwipe to read more
Verified Y Bliss customer reviews.
Yoake moments
Mirror selfies, coffee mornings, nursery moments, reading corners, and the quiet hours when The Yoake Set becomes part of the day.
Styled lifestyle images shown for visual reference. Verified customer photos.
The set is designed in Japan, drawing on traditional Japanese sleepwear patterns and the shibo (crinkle cotton) tradition. Manufacturing is done overseas, which is how we keep the price at £59 instead of £200.
We ship from our overseas fulfilment partner directly to UK customers, free of charge. This keeps costs down — those savings are why this is £59, not £150.
Slightly — about 1–3 cm on first wash, normal for pure cotton. We've already accounted for it in our sizing chart.
Yes. The wrap top adjusts with an inner tie at chest height, and the elastic-waist trousers fit a wide range of body shapes. We see couples sharing wardrobes constantly.
About 1 UK size smaller. UK Medium → order Large. Between sizes? Size up. Free exchanges if it doesn't fit.
Send it back within 30 days for a full refund. Free return shipping. No restocking fee. No forms.
We sell direct, work with one fulfilment partner, and don't spend money on heritage marketing. Same Japanese design tradition, lower overhead.
Plenty of customers do — grocery runs, beach trips, working from cafés. The kimono silhouette reads "intentional," not "I just rolled out of bed."
Yes — and noticeably softer after 2–3 washes. Crinkle cotton is famous for this.
Order The Pair (2 sets) and save £19. We'll send them in one parcel.
Yes — pure cotton, no synthetic blends, no elastane, no chemical finishes.